Sunday, May 21, 2006

Boots again - commercial secrets

Imagine this conversation. Paul: 4 out of 5 people who take this medicince will get better! Sue: How did you test that to find out it was so effective? Paul: That's a secret, it's comercially sensitive information. Sue: Why is that sensitive. All I want to know is how you tested it to prove it's efficacy? Paul: I can't tell you Sue: So I just have to trust you Paul: Yes. Trust Paul. This is the kind of conversation I Just had with Boots The Chemist regards claims they make for their alternative medicine products. The full story is Trust Boots. The company slogan for Boots is Trust Boots. It seems they really do mean that you have to just trust them because you sure as hell aren't any evidence.

0 Comments:

Post a Comment

<< Home


Creative Commons License
The content of this site is owned by the Sceptical Preacher and released under a Creative Commons License.
Articles taken from elsewhere are clearly marked and may have different copyright conditions. I'm not responsible for reader comments or your insane need to believe in the adult equivalent of Santa.
This is a Ring of Atheists site.
[ Previous | Next | Next 5 | Random | List ]